Agenda

Stonyfield Entrepreneurship Institute

Agenda

Tuesday, May 28

11:00 a.m.	Registration (and Informal Networking)
12:00 p.m.	Lunch Welcome by Michael Swack, the Carsey Institute and the Peter T. Paul College of Business and Economics at the University of New Hampshire
1:00 p.m.	Julie Eades, President of New Hampshire Community Loan Fund *Balancing Financial and Social Goals in Business*
1:30 p.m.	Session I: Balancing Financial, Social and Environmental Goals – Managing the Triple Bottom Line Moderator: Yusi Turell, Executive Director, Center on Social Innovation & Finance, the Carsey Institute Panelists: Gary Hirshberg, Co-Founder and Chairman of Stonyfield Farm, Inc. John B. Pelech, Founder and Chief Executive Officer of Poly Recovery Rebecca Hamilton, Director of Product Development of W.S. Badger Company Q & A Read description
2:30 p.m.	BREAK
2:45 p.m.	Session II: Marketing – Building Your Brand Moderator: Gary Hirshberg Panelists: Howard Brodsky, Chairperson & CEO, CCA Global Partners Kristen Deshaies, Vice President of Marketing, Stonyfield Farm, Inc. Andrew Whitman, Managing Partner, 2x Consumer Products Growth Partners Mary Jo Brown, Brown and Company Case Studies Read description
4:00 p.m.	Session III: Early Stage Finance Moderator: Gary Hirshberg Panelists: Alan Reische, Attorney, Sheehan, Phinney, Bass & Green Andy Whitman, Managing Partner, 2x Consumer Products Growth Partners John Hamilton, Managing Director, Vested for Growth, NH Community Loan Fund Mike Burgmaier, Managing Director, Silverwood Partners John Newton, Angel Investor Case study Read description
5:00 p.m.	Cocktail reception and networking
6:00 p.m.	Dinner and participant introductions
7:15 p.m. - 8:45 p.m.	An Evening of Storytelling: Tales from the Trenches Speakers: Gary Hirshberg, Co-Founder and Chairman of Stonyfield Farm, Inc. Shazi Visram, Founder and CEO of Happy Family Read description

Wednesday, May 29

8:00 a.m.	Continental Breakfast and late registration
9:00 a.m.	Cash Flow – Financial Overview Andrew Whitman Read description
9:30 a.m.	Session I: Finance Moderator: Michael Swack Panelists: Andrew Whitman, Managing Partner, 2x Consumer Products Growth Partners Nicolas McCoy, Managing Director, Silverwood Partners Bob Burke, Natural Products Consulting John Hamilton, Vested for Growth, NH Community Loan Fund G. Frank Teas, Senior Vice President, Director of Banking Services, Southern Region, The Nashua Bank, a division of Lake Sunapee Bank, fsb Case Studies Read description
11:00 a.m.	BREAK
11:15 a.m.	Session II: Balancing Acts Moderator: Meg Cadoux Hirshberg, Inc. Balancing Acts Columnist and Author Panelists: Gary Hirshberg and Meg Cadoux Hirshberg Shazi Visram and Joe Kulak, Happy Papa Read description
12:15 p.m.	Lunch Breakout table discussions Book signing by Meg Cadoux Hirshberg
2:00 p.m.	Session III: Marketing – New Media Moderator: Amy Sterndale, Communications Director, the Carsey Institute Panelists: Amy Van Haren, Senior Social Media Manager, Stonyfield Farm, Inc. Dan Freund, PixelMEDIA Tom Elliott, Co-founder & Principal, ElliottRand Marketing & Communications Sean Owen, President, wedu Creative Strategic Marketing Innovations Case Studies or Q & A Read description
3:00 p.m.	BREAK Book signing by Meg Cadoux Hirshberg
3:15 p.m.	Session IV: Rapid Fire Case Studies Moderator: Gary Hirshberg Panelists: Bob Burke Andrew Whitman Read description
4:30 p.m.	Wrap-up & Departure

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